IMAGE SOURCES (from left to right): bloglovin.com | private album nicole alexandra, shot in home office
HI there, NICE TO MEET YOU.
WHERE ARE YOU FROM AND WHAT DO YOU DO? WHAT ARE YOU PASSIONATE ABOUT? WHAT DO YOU DREAM OF?
BIG QUESTIONS TO OPEN A CONVERSATION, I KNOW… BUT YOU KNOW WHAT, WHY NOT? WHY NOT TALK ABOUT WHAT WE ARE PASSIONATE ABOUT? what we dream of, THOSE THINGS THAT REALLY MATTER TO US. LET'S skip the small talk and CUT STRAIGHT to the CHASE.
i'll go first: I AM HALF IRISH, HALF DUTCH. Having grown up in THE SOUTH-WEST OF Ireland, I now live IN AMSTERDAM WITH MY LOVE MR K AND OUR TWO PETITE (WELL truthfully ONE notoriously not so petite ginger) CATS.
I am self-employed as a CREATIVE DIRECTOR and work mostly from home whEre I am lucky enough to have a small office space. My PASSION? i am a visual storyteller. i often say i speak in imagery. imagination, inspiration and aspiration, that's what MAKES ME TICK. creating IDEAS, VISIONS, stories AND BRINGING THEM TO LIFE IN worlds that invite people TO SEE AND FEEL. MY CLIENTS VARY FROM LUXURY FASHION BRANDS TO IT-CONSULTANCY BUSINESSES. WITH MY BACKGROUND IN BUSINESS, BRAND CREATION, PRODUCT DESIGN AND DEVELOPMENT, I MOVE EASILY BETWEEN ALL LEVELS IN COMPANIES AND DIFFERENT BRANCHES. INTERESTINGLY ENOUGH, I HAVE EXPERIENCED WORKING IN (TO ME) NEW BRANCHES CAN BE INCREDIBLY REWARDING AS THE RESULTS ARE OFTEN VERY SURPRISING AND CREATIVE WHEN YOU STEP INTO SOMETHING COMPLETELY BLANK.
MY PROJECTS VARY FROM VISUALISING AN IDEA IN THE ROUGH SUCH AS A PLAN FOR A NEW BUSINESS, TO DEVELOPING A CORPORATE IDENTITY, TO CREATING A BRAND FROM SCRATCH. in which case the project covers every aspect from concept development all the way down to product design and production, including all parts needed to present and support a brand in EVERY POSSIBLE situation.
I WOULD DESCRIBE my AESTHETIC AS BEING QUITE SIMPLE. SOFT, TO THE PONT, DECORATIVELY FUNCTIONAL IN A CLEAN LINED WAY AND WITH PLENTY OF WHITE SPACE. CAREFULLY SELECTING AND DEVELOPING ELEMENTS, COLORS AND MATERIALS, I ONLY USE THAT WHICH HAS AN EXPLICIT ROLE AND ADDS TO WHAT WE ARE DOING.
IMAGE SOURCES (from left to right): lamoustache.fr | birdcagewalk.tumblr.com
how do I work? TO QUOTE ONE OF MY favourite clients: "Nicole digs in deep in the essence of the assignment and then creates a relentless detailed consistent image/concept at premier league level with international allure."
TOGETHER WITH THE CLIENT, I WANT TO GET TO THE CORE OF THE PROJECT AND its MOTIVATION. ONCE CLEAR AND determined, I EXPLORE AND PRESENT SEVERAL possible DIRECTIONS AND WE TAKE IT FROM THERE. open communication, dedication and passion are key to me.
what do i DREAM of? well one dream i have is to DEVELOP MY OWN BRAND. I WON'T TELL YOU THE INNS AND OUTS JUST NOW BECAUSE I ENTIRELY INTEND TO MAKE THIS DREAM (AND MANY MORE FOR THAT MATTER) COME TRUE, BUT i will tell you it is inspired by my families HERITAGE.
I CONSIDER MYSELF very LUCKY because i have passions and dreams and i know what they are and i know what i want. AFTER WORKING as an art director FOR A COMPANY SPECIALISING IN international BRAND DEVELOPMENT, WHOLESALE AND DISTRIBUTION IN THE luxury goods BUSINESS FOR OVER 12 YEARS, I BEGAN WORKING INDEPENDENTLY LAST YEAR, specialising IN CONCEPT DEVELOPMENT AND BRANDING.
since then HAVING become quite the networker. connecting with like minded, having lots and lots of coffee (or in my case hot coco), sharing thoughts and visions and networks. some have become occasional colleagues, some have become friends.
and here we are, you and i connecting. i am inviting you to have a conversation with me, to tell me about your passion and WHAT IT IS YOU DREAM OF. PERHAPS you have AN IDEA FOR A NEW BRAND or concept? A growing VISION ON YOUR COMPANIES FUTURE? Or A NEW IDENTITY for YOUR BUSINESS?
so LET'S MEET FOR A COFFEE! GET IN TOUCH!
you can also follow me on facebook, instagram and linkedin. and in the meantime, HAVE A LOOK AT MY PORTFOLIO.